Last updated: July 2026
Ember ("we", "us", "our") is an AI Venture Builder operated by Ember AI Ltd. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you use www.useember.io and any services we provide.
By using Ember, you agree to the collection and use of information in accordance with this policy. If you disagree with any part of this policy, please do not use our service.
We collect information you provide directly:
• Email address (when you sign in via Google or join our waitlist)
• Google account profile (name, email, profile picture — via Google OAuth)
• Business inputs (industry keywords, product ideas you search)
• Store data (brand name, product details, colour preferences you customise)
• Payment information (processed securely by Stripe — we never store card details)
We also collect information automatically:
• Usage data (pages visited, features used, session duration)
• Device information (browser type, operating system, IP address)
• Analytics data (via Vercel Analytics — anonymised)
• Cookies and similar tracking technologies
We use your information to:
• Provide and operate the Ember service
• Generate personalised business plans, store designs and sales playbooks
• Send your completed business package by email
• Manage your account and subscription (Pro members)
• Process payments via Stripe
• Improve our AI models and product features
• Send product updates and marketing communications (you can opt out at any time)
• Comply with legal obligations
• Prevent fraud and abuse
We do not sell your personal data to third parties.
Ember uses large language models (Claude by Anthropic) to generate business plans, store content and sales playbooks. Your inputs (product niche, industry keywords) are sent to Anthropic's API to generate this content.
Anthropics's privacy policy governs how they handle API data. By using Ember, you acknowledge that your inputs are processed by third-party AI providers.
AI-generated content is for informational purposes only. Ember makes no guarantees about accuracy, profitability or business outcomes.
We share data only with trusted service providers:
• Anthropic — AI content generation (your prompts and inputs)
• Supabase — database and authentication infrastructure
• Stripe — payment processing (for Pro subscriptions and store payments)
• Vercel — hosting and analytics
• Google — authentication (if you sign in with Google)
All providers are contractually required to protect your data and may only use it to provide services to us. We do not share your personal data with advertisers or data brokers.
We retain your personal data for as long as your account is active or as needed to provide services.
If you request account deletion, we will delete your personal data within 30 days, except where we are required to retain it for legal or financial compliance purposes (e.g., transaction records required by UK tax law — retained for 7 years).
Business plans and store data you have generated are retained until you delete them or your account is closed.
Under UK GDPR and the Data Protection Act 2018, you have the right to:
• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate data
• Erasure — request deletion of your personal data ("right to be forgotten")
• Portability — receive your data in a portable format
• Restriction — request we limit how we use your data
• Object — object to processing of your data for direct marketing
• Withdraw consent — where processing is based on consent
To exercise any right, email us at hello@useember.io. We will respond within 30 days.
We implement industry-standard security measures including:
• HTTPS encryption for all data in transit
• Encrypted database storage via Supabase
• Row Level Security (RLS) — you can only access your own data
• OAuth 2.0 for authentication (no passwords stored by Ember)
• Regular security reviews
No method of transmission over the internet is 100% secure. While we use commercially acceptable means to protect your data, we cannot guarantee absolute security.
Ember may contain links to third-party websites (Shopify, TikTok, supplier sites). We are not responsible for the privacy practices of those sites. We recommend reviewing the privacy policy of any third-party site you visit.
Ember is not directed at children under the age of 16. We do not knowingly collect personal data from children under 16. If you believe we have collected data from a child under 16, please contact us immediately at hello@useember.io and we will delete it.
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email or by displaying a prominent notice on our website. The date at the top of this policy indicates when it was last updated.
Continued use of Ember after changes are posted constitutes your acceptance of the revised policy.
If you have questions, concerns or requests regarding this Privacy Policy or your personal data, contact us at:
Ember AI
hello@useember.io
www.useember.io
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your data lawfully.